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Gujarat sees rising stock market interest from rural areas

Most parts of Gujarat now have stock market investors according to new data from the National Stock Exchange (NSE). Out of around 1412 postal codes in the state, only five postal codes do not have a single registered stock market investor.

These five postal codes are in the districts of Surendranagar, Morbi, and Amreli. Overall in India, only 33 out of 19,252 postal codes lack investors.

Gujarat currently has an estimated 76 lakh or 7.6 million individual investors trading on the stock market. This is a rise of 17.2% from 2022. The increased penetration of technology and access to investing apps is making it easier for rural and remote areas to participate.

Stock market experts say traditionally bigger cities dominated investing but now smaller towns and villages are rapidly joining. A key factor was the bull run in the market after the COVID pandemic and attractive returns compared to traditional savings options. Young salaried individuals are also increasingly taking to investing apps.

The data shows stock market participation has wider reach across India as well with 99.85% of postal codes now having at least one investor. Gujarat remains one of the leading states for equity culture and this trend of growth from rural pockets is expected to continue.

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